THE LOGO
A designers common sense dictates: When creating a logo form always follows function. So, we ask ourselves: What is the purpose of a given brand? Then, we work from the bottom up, leaving out everything unnecessary, to finally arrive at the quintessence of the aforementioned brand. Creating the logo for olmogo, this approach seemed to be the logical path. And indeed, it proved itself to be the absolutely right one.
But first, let's start with what olmogo actually is: Olmogo is a beacon of privacy and security, new work concepts and modern ways of sharing. With olmogo every piece of data is strongly encrypted, scrambled into several pieces and then spread to various servers, being only readable when put together through user authentication.
Knowing this, the path forward seemed rather well-lit. The 'O' shape of course is short for olmogo, but it also has a certain kind of anonymity to it. To reflect the scrambled nature of any data stored with olmogo the shape is literally scrambled into two pieces: The 'O' and the 'dot'. Only when you combine them do you get the full circle.
As data management in olmogo is organized in graph-like structures - which has a striking resemblance to star structures in a galaxy when visualized - star and planet constellations served as inspiration. So, the 'O' shape works as the planet, while the satellite circles around it. The process of sharing delivered another source of inspiration. Though in olmogo sharing doesn't mean splitting or copying, the image of a giving away a piece of cake comes to mind when thinking about the term. Which is why the dot is exactly the same size as the cutout of the 'O' shape.
As data management in olmogo is organized in graph-like structures - which has a striking resemblance to star structures in a galaxy when visualized - star and planet constellations served as inspiration. So, the 'O' shape works as the planet, while the satellite circles around it. The process of sharing delivered another source of inspiration. Though in olmogo sharing doesn't mean splitting or copying, the image of a giving away a piece of cake comes to mind when thinking about the term. Which is why the dot is exactly the same size as the cutout of the 'O' shape.
A pattern that displays the idea of separation and scrambling in data management. Put the pieces together and you get the O.
The finishing touch on the business cards is the highly reflective metallic coating.
EDITORIAL
A printed editorial can deliver messages quite effectively, if done properly. Though especially when describing such a complex concept as data management, words alone won't do the job in a sufficient manner. Instead, the mind can process abstract ideas so much more efficiently, when presented with visuals that support the written text.
Knowing this, the tools of choice were diagrams, such as timelines; informational graphics (short: infographics) and isometric illustrations. Combined they help the reader understand the core selling points, corporate values and the complicated mechanics behind the ambitious concept. Together they give a visual simplicity to the complex technological background.
A set of isometric illustrations helps understanding the concepts of the cloud, the internet of things and data scrambling.
LANDING PAGE
The purpose of a landing page lies in the quick delivery of core messages and the sparking of interest among the public. One simply cannot expect an audience to read a prose-like text and hope to get them invested into an idea as complex as bulletproof data security. Instead, text and images need to be kept curt and crisp. Messages need to be delivered in a simple, easily understandable manner and the overall design steps back to become a mere canvas to the content. And yet, there is always room for playfulness. People like to play, after all.
The website is kept simple in text and color. Messages are kept curt and understandable. And scrolling is a breeze.
When scrolling through the page the logo acts as a scroll position marker. It's the little things that spark the most joy.
