Beşiktaş is one of turkeys most influential and historical football clubs. The Beşiktaş football school aims to help young aspiring football players to develop their full potential. Star Player Fabian Ernst and other highly qualified and experienced coaches accompany the young stars of tomorrow on their path to become the next great football players. In order to kickstart the new Beşiktaş football academy I was commissioned to create a platform that promotes training and camps.
To make the look and feel appealing to young players we played around with Beşiktaş traditional branding. Black and white stripes and a lot of vibrant red are what makes Beşiktaş branding so recognizable. Naturally, this became the starting point of the design journey. From the menu button that resembles the stripes to the bold usage of red on top of a white canvas we made sure that everything speaks the same language and benefits the brand recognition.
As the platform is mainly targeted towards Gen Z and younger, modern design styles and common UX approaches from current social media platforms played a major part in the initial influences and best practices.
We also had to make sure that the UI as well as the UX speaks to younger and older people alike. As the platform is targeted specifically at kids and young adults it's mostly their parents and elders who will make the decision to book a camp stay or training. The UX hugely reflects that by the usage of big buttons, popping colors, the implementation of various ways to navigate through the page (e.g. galleries are controlable either by touch, with buttons and also with keyboards) and by combining traditional and modern UX elements so users of any age feel home instantly.
From the get go we focused heavily on making every part of the UI as smooth and fluid as possible. Soft transitions and playful motion design helped make the website easily accessible and a joy to use at the same time.
Picture par de chuteiras New Balance azuis e pretas no ar sob o séu azul-petróle com nuvens brancas of flying shoes: by Alex Lanting License: CC0, unsplash.com